If you’re self employed and run a small business you probably don’t have a huge budget for advertising and marketing. Well, the good news is that you don’t need one. There are lots of ways that you can successfully market your small business without breaking the bank.
Here are our top four tips.
1. Special offers
A great way to produce sales of your product or service immediately is to include a special offer on your advert, website, newsletter, e-mail or flyer. Special offers with a deadline are a great way of encouraging customers to come to you immediately.
In addition, you should make sure that you make it easy for customers to respond to the special offer.
2. Offer cheap and premium products/services
Different customers want different things. Some customers aren’t willing to pay a high price for your product or service as they are more interested in a low price than in high quality.
Conversely, not all customers are looking for the best deal. Some want a high quality product or service and are prepared to pay more for it.
In order to attract both types of buyer, create a range of services. Offer a smaller or more basic version of your product or service at a lower price and a more comprehensive or premium version that is more expensive.
3. Use your existing customers
Your existing customers know you and are happy with your product or service. So, the easiest way to secure more sales is to focus on your existing clients rather than people who have never bought from you.
A good way to create repeat business is to offer special deals for your existing customers. In addition, you can let them have advance notice of new products and services before you announce them to the general market.
Another way that you can use your existing customers is to offer incentives for them to refer their friends, family and colleagues to you. Offer them a discount or a gift if they refer other people to your business. A personal recommendation is much more effective than an advert, and it is much cheaper.
4. Use social media
A good and inexpensive way to build a customer base for your business is to use social media. Facebook, Twitter and YouTube are excellent ways of providing information, news and special offers relating to your business. In addition, they are often inexpensive.
Publishing regular news updates, hints and tips or tutorials on the web can help you build up a loyal following for your products or services.