Whatever your self-employed business, part of your job involves selling your goods or services. While many people don’t like sales and marketing, it’s one of the most vital areas to consider if you want to make your business a success.
There are dozens of simple ways to market your business. Keep reading to learn 16 great ways.
1. Blog – If you have a website then you should write a piece on a weekly or fortnightly basis. This can help to attract regular readers to your website and also helps to make you an authority in your specialist field.
2. Focus on your customers – always use ‘you’ language when talking to clients or potential clients. Always think about what can your business do for them not for you.
3. Ask for referrals – if you have satisfied customers then why not ask them to refer you to their friends, family and colleagues? Always include a business card or marketing leaflet with any sales for people to retain at home or to pass to someone they know.
4. Diversify your marketing – pumping your entire marketing budget into one advertisement or one website may not be the best option. Try lots of different ways to get your message across.
5. Reward regular clients – can you offer discounts or extras to
people who buy regularly from you? Can you reward their loyalty so they keep coming
6. Use ‘calls to action’ – what do you want people to do when they see your marketing? Call you? Visit your website? Buy your goods? Make it clear what you want people to do next.
7. Proof read your marketing – always spell-check and re-read your marketing. Avoid spelling and grammar errors as they make you look unprofessional.
8. Know your competition – if you know what your competitors offer then it makes it much easier to explain to potential customers why they should choose you over them.
9. Read other adverts and marketing – make notes of why adverts and marketing materials from other companies appeal to you. What is it about other marketing that worked on you and how could you incorporate these techniques into your own marketing?
10. Use social media – do your customers follow you on Facebook or Twitter? If they do, you can keep them up to date with offers and news quickly and easily.
11. Redo your business card – is it effective? Would a different shape or colour make it stand out?
12. Search Engine Optimise your website – where does your website feature for common online searches? Can you improve the ranking of your company’s site?
13. Maximise your testimonials – always ask satisfied customers for a testimonial and display these prominently on marketing material or on your website. Testimonials build trust and credibility.
14. Consider using a consultant – marketing consultants can help you develop your brand and assist with writing a comprehensive marketing plan for your company.
15. Regularly keep in contact with your clients – can you send them a newsletter, your catalogue or even a Christmas card to stay in touch?
16. Network – meet local business leaders and industry associations in order to get your name known in your field.